Sassy’s BBQ is a “down-home” barbeque restaurant based in Atlanta, GA. The opening of their first location is located in an area that has a moderate number of burger joints and fast-food chains. Their hope is to attract patrons by offering an exceptional backyard barbecue experience combining the taste of Grandma Sassy’s phenomenal southern-style bbq sauce.

Sassy contacted me to design a brand identity that needed to WOW everyone. The new design portrays a rustic barbeque theme with a pinch of modern flare. Upon completion, Sassy and her crew were blown away by the new brand identity. She immediately saw an uptick in new patrons within the next several weeks of business. I couldn’t be happier about Sassy’s BBQ new found success and wish them continued achievements.